The modular CRM + ERP for growing teams

Give your business a Spine.

The spreadsheet, the WhatsApp forwards, the tool you pay for but nobody opens — replaced. CRM, operations, GST invoicing, inventory, and HR in one system your team will actually use.

First 3 users free forever · ₹600/user/mo after · No card required

Set up in 10 minutes · Your data stays yours · By trAIngen

CRMPipeline, contacts, dealsLIVE
OperationsJobs & site workLIVE
InvoicingQuotes, GST, paymentsLIVE
HRPeople & leaveLIVE

Why teams switch

10 min

median setup, signup to first deal

5 modules

all live — one login, zero tab-hopping

₹0

to start — no card, no call

TRY IT

Move a deal. Go on.

This is the actual board your team gets — drag the card.

app.spine.traingen.co
Qualified2

₹5,70,000

Meridian Interiors

₹4,50,000

Atlas Fitness

₹1,20,000

Proposal2

₹5,90,000

Kova Foods

₹2,80,000

Nirvaan Decor

₹3,10,000

Won0

₹0

Drop it here

That was the whole learning curve. Get your own board →

EVERYTHING IN ONE PLACE

A CRM that bends to your business

Not the other way around.

Pipeline you can feel

Stages that match how you actually sell, and deals that move when you do. Go on — hover the board.

Saved views

Slice your book once, name it, never rebuild it on a Monday again.

⌘K everything

Search, create, jump. One shortcut, zero mouse.

Custom fields & objects

GSTIN, site visits, serial numbers — model the business you actually run, not the one a template imagines.

Tasks that chase themselves

Close one and the next follow-up books itself. Hover to knock this one off.

Make it yours

Hover a swatch — the accent re-tints everything it touches. Whole workspaces work the same way.

THE STACK PROBLEM

You're not disorganized. Your tools are.

Spine replaces the scattered stack — spreadsheets, Zoho, notepads, WhatsApp forwards, email threads and that one Airtable — with a single system of record.

Six tools walk in. One source of truth walks out.

The big CRMs
Spreadsheets
Spine
Cost
₹₹₹₹
₹0
₹699 per seat
Setup time
Months
Instant chaos
10 minutes
Fits how you work
You adapt to it
It breaks
It adapts to you

BUILT FOR TEAMS LIKE YOURS

From first enquiry to final handover

Spine grew out of software we built and ran for real Indian interiors and field-service businesses — then rebuilt so any team can set it up themselves.

A small studio team reviewing floor plans and fabric swatches around a work table

Win the work

Enquiries, follow-ups, quotes with line items — one pipeline the whole studio sees.

A site supervisor and designer walking a fit-out site with a tablet

Deliver the work

Jobs, site visits, GST invoices, and payments — the same record, start to finish.

Interior designers & architectsFit-out & field-service teamsAgencies & studiosDistributors & D2C sellers

FROM LEAD TO PAID

One thread from first call to final payment

01

Lead captured

webhook · website form
PKAuto-assigned to Priya
02

Deal advances

Qualified → Proposal

03

Tasks appear

  • Send quotetoday
  • Site visitFri
04

Payment collected

INV-0042 · ₹1,20,000Paid

Every step configurable — stages, tasks, gates, approvals.

START SMALL, GROW A BACKBONE

Add a module when the business asks for it

No re-platforming. No migrations. The same spine, more vertebrae.

CRMleads · deals

All five modules are live today. Turn one on from Settings whenever the business asks for it — toggle here to see the stack grow.

ONE PLAN, EVERYTHING IN IT

₹600 per user, per month

Your first 3 users are free — forever, not a trial. Every workspace gets every module and every feature; the only thing you ever pay for is people.

Everything, on every workspace

Everything included. Pay only for your team.

  • All five modules — CRM, Operations, Invoicing, Inventory, HR
  • Unlimited records, pipelines, fields & dashboards
  • GST invoices with line items & payment tracking
  • Teams, roles, targets & manager views
  • API access
  • First 3 users free — forever

What you'd pay

Your team
5 users
First 3 usersFree forever
2 more × ₹600₹1,200
₹1,200/month
Start free with 3 users

No card required. Pay only when you add a 4th user.

Prices in INR include GST. Billed monthly, cancel anytime.

QUESTIONS

Everything else you'd ask

Ready to stand up straight?

Spin up your workspace in minutes — your first 3 users are free forever, no card.

First 3 users free forever · ₹600/user/mo after · No card required

Prefer a walkthrough? Write to hello@traingen.co